Poised For Post-Covid-19 Growth, 12 Oaks Senior Living Expands And Enhances Consulting Services

Jun 7, 2021 | News and Media

Monday, June 7, 2021 For Immediate Release

DALLAS — In anticipation of post-COVID-19 growth, 12 Oaks Senior Living, a senior living management company based in Dallas, Texas, announces an expansion and enhancement of 12 Oaks Solutions, the company’s consulting division. These strategic changes position 12 Oaks Solutions to meet increased demands with expertise and expediency.

To lead the expansion, Keith Ashburn has been named Director of 12 Oaks Solutions; he currently serves as Senior Vice President of the company. In this new role, Mr. Ashburn will develop an external consulting model and expand services, building beyond the company’s current management portfolio. “With his exceptional industry experience and proven leadership, Keith is the ideal person within our organization to take on this new position,” says Richard Blaylock, Chief Executive Officer of 12 Oaks Senior Living. “As we move forward and anticipate an increased need for Consulting Services, we are confident in Keith’s ability to lead 12 Oaks Solutions to the next level.”

In conjunction with Mr. Ashburn’s move, 12 Oaks Senior Living has named Lori Jones as Chief Operating Officer. A Registered Nurse, Ms. Jones brings extensive senior living experience to her role. She will lead a team of regional managers and operational support staff in maintaining the operational and financial aspects of communities managed by 12 Oaks Senior Living communities.

Ms. Jones started her career in senior living as a Registered Nurse, spending her first seven years in the industry as a Director of Nursing. She then transitioned to operations. Prior to joining the 12 Oaks team, Ms. Jones was on the team at Holiday Retirement for 10 years. Most recently, she served as Regional Director for 15 of their communities in Washington, Idaho, Montana and Hawaii. She also held several leadership roles within Holiday Retirement, developing and launching their home care division, and leading their assisted living division, Spectrum, through sales.

A strong proponent of culture as a driving force in attaining results, Ms. Jones is poised to elevate 12 Oaks Senior Living’s already strong commitment to culture development and nurturing. “One of our key differentiators is our commitment to culture – and Lori shares that vision,” says Mr. Blaylock. “A culture that is collaborative, competitive in the market and supportive of individual creativity positions any senior living community for the best opportunity for success.”

About 12 Oaks Senior Living
12 Oaks Senior Living is a full-service senior living company specializing in life for seniors. Based in Dallas, Texas, 12 Oaks Senior Living provides highly effective and exceptional third-party management and operation services of senior living communities. Their clients/owners receive all the customary services provided by traditional third-party managers in the industry, along with the many distinct and competitive advantages that only 12 Oaks offers.