12 Oaks Consulting Services
12 Oaks offers a variety of solutions developed specifically for the optimal business performance of a senior living community.
Meet Our Consultants
Marketing and Leasing
Let our prospect-centered approach to marketing and leasing help you stand out from the competition. Our consultants breathe life into stagnant or nonexistent marketing and leasing programs. We have an industry-proven track record of transforming underperforming senior living properties.
Working with dementia and Alzheimer’s professionals, we created a unique memory care program that enhances and enriches the lives of our memory care residents.
Interim or Contract Employment
The right people are essential to the success of your senior living community. We can temporarily fill open positions, helping your properties stay viable in the marketplace while you take the time to hire the correct candidate.
Training and Development
Our training and development programs build team strength, improve employee performance and morale, increase productivity and create consistency. Moreover, it shows your employees and clients that you care, which attracts more recruits and residents.
Dining and Culinary
Dining and Culinary departments are miniature restaurants within a senior living community. They require qualified specialists to operate them, which are not always available or financially possible. Let ours help you make every meal more than memorable.
Licensing and Certification
Whether you are a start-up or seasoned community, we will help guide you through the maze of paperwork and requirements. We offer comprehensive services including licensure consulting, pre-construction consultation, construction consultation, pre-survey inspections, post-survey compliance and plans of correction.
Financial Services can make a difference in every aspect of your community. From operational analysis and financial review to expense reduction review and budget creation, we can make a positive financial impact on your bottom line.
Senior Vice President, 12 Oaks Solutions
Keith brings over 40 years of management and operational experience to 12 Oaks. Keith currently leads a team of regional managers and operational support staff in maintaining the operational and financial aspects of communities managed by 12 Oaks Senior Living communities.
Keith’s career began in the hospitality industry, managing restaurants upon graduation from Oklahoma State University in 1980. Keith worked for two national restaurant corporations before joining 12 Oaks in 1988 as the food service director for their two communities. 12 Oaks prospered and expanded over the years, as did Keith’s role and responsibilities. Keith has served as president of the Alzheimer’s Association ®Dallas Chapter and currently serves as an advisory board member for the Oklahoma State University School of Hospitality and Tourism Management.
Consultant – 12 Oaks Solutions
Eilleen brings over twenty years of management, operations and team building to her role at 12 Oaks. As a Consultant for 12 Oaks Solutions, Eilleen uses her experience and expertise to support property management operations in the areas of sales, marketing, leasing, CRM training and sales support, also working with communities and third-party experts in producing marketing material which would include print and social media. She specializes in our trademarked Symphony of Life® Memory Care programming, Sherpa CRM utilization, prospect-centered sales training, and property operations.
She joined 12 Oaks in 1999 in the role of Activities Assistant at Caruth Haven Court, quickly moving up and successfully taking on leadership roles at various 12 Oaks-managed communities. She has remained a valued 12 Oaks employee for 21 years. Most notably she has served as a Marketing Director and an Executive Director for assisted living and memory care communities.
She has demonstrated success with increasing census to capacity, profitability and reputation management.
Eilleen has her Certification for Assisted Living Manager and has a certification from The University of Texas at Arlington in Gerontology. She continues to be a member of the National Association of Activity Professionals and is involved with the Alzheimer’s Association®.
Consultant – 12 Oaks Solutions
As the newest member of our team, Shelia brings over a decade of management, team leadership and training experience to her role at 12 Oaks. As a Consultant for 12 Oaks Solutions, Shelia uses her experience and expertise to support property management operations in the areas of memory care, training, and compliance. She specializes in implementing our trademarked Symphony of Life® Memory Care programming, enhancing employee performance and revising operational and training manuals for our communities.
She joined 12 Oaks in 2020 after previously serving the senior living industry in various capacities, including Executive Director, Operations Specialist, and most notably, various regional roles. She has demonstrated success with team building, regulation compliance and program implementation.
Shelia attended Troy University, receiving a bachelor’s degree in Psychology. She holds certifications for Texas Assisted Living Administrator License and Hospice Administrator.
Consultant – 12 Oaks Solutions
Bruce Bucher, 12 Oaks Solutions Consultant, Bruce brings more than 30 years of successful experience in hospitality and senior living to the 12 Oaks team. Bruce’s responsibilities include operational oversight of multiple communities, budget development, sales and marketing plan execution, and coordination with multiple ownership entities.
Bruce previously served in both Executive Director and Regional Vice President roles with Life Care Centers of America, a national provider of retirement, assisted living and skilled nursing centers; Leisure Care, a national retirement and assisted living provider; and Senior Lifestyle Corporation, where he was the Executive Director of their flagship Heritage Tradition community in Sun City West, AZ. Bruce has managed diverse projects in 10 Western states from large community campuses to small assisted and memory care communities.
Bruce has an associate degree in Public Service from the University of Toledo, along with a bachelor’s degree in Business Administration from Madison University.